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Management Matters
Details
Challenge
Create a brand that mirrors Meredith’s voice—wise, grounded, and relentlessly practical. Management Matters needed to feel like a space where managers could bring their real challenges and get no-nonsense, action-ready guidance. We designed a brand that welcomes people as they are, with an authentic polish that balances depth and approachability.
Goal
To establish Management Matters as a go-to resource for managers seeking practical, real-world advice they can act on. We delivered a cohesive brand identity, created all podcast assets, and developed a launch strategy that positions Management Matters as a must-listen for leaders everywhere.
Result
The Management Matters brand is clear, refined, and purpose-driven. Centered around expressive typography and scrappy, hand-drawn line illustrations, the design conveys an approachable professionalism. The color palette—anchored by a deep Trusted Navy and balanced with two energizing blues and a soft slate—creates a sense of both reliability and vibrancy. Each episode opens with Meredith’s welcome, setting the tone for insightful conversations on topics like delegation, navigating power dynamics, and handling tough discussions. The podcast provides managers with an unfiltered, thoughtful space to get clear, find their footing, and move forward with confidence.
Management Matters: Real Leadership, Real Solutions
Management Matters is rooted in Meredith’s years of experience with thousands of managers, delivering straightforward solutions that work in the real world. Together, we launched the trailer and first two episodes, creating a brand and strategy that resonates with managers who need support that’s as actionable as it is insightful. Here, leadership meets life, empowering managers to find clarity and move forward with purpose.
Meredith, it was a joy to partner with you on this journey—here’s to many more episodes that inspire and uplift managers everywhere!
